A Forager's Story
When it all started...
​​Danny Moore’s entrepreneurial roots go all the way back to age 10, tagging along with his dad and brother through the Essex hedgerows in search of the tart, wild sloe berry.
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What started as a childhood curiosity has grown into Forager’s Fancy—a thriving Wirral-based business crafting salt, oils, vinaigrettes, and award-winning spirits and liqueurs from wild, sustainable botanicals.
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“It all began with my dad’s sloe gin,” Danny recalls. “Just sloes, sugar, gin—and a good shake.”
Now in his 30s, Danny turns that early inspiration into gourmet products with a forager’s flair. Working from home and eyeing a new production space, he still experiments with old friend John, trying out new recipes and sharing samples with visitors.
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“The beauty of foraging is you use the whole plant—with the wild garlic, I use the leaves for salt and flowers for vinaigrettes. Nothing goes to waste.”​
“Every year’s different,” he says, “but nature always has something to offer. Foraging makes you look at your surroundings in a whole new way.”
The essence of Foragers Fancy?
Forager’s Fancy stands out as a shining example of artisan food and drink production in Cheshire, combining passion, local knowledge, and creative flair. Every product is handmade, using carefully selected ingredients sourced through ethical, local foraging. This commitment to sustainability and seasonality is not just a business model—it’s a way of life, and it shows in every bottle, jar, and blend.
At the heart of Forager’s Fancy is Daniel, whose infectious enthusiasm and deep-rooted knowledge of the countryside bring a truly personal touch to everything the business does. His products go beyond being simply delicious; they tell a story of the landscape, the seasons, and the tradition of wild food in Britain. Whether it’s a small-batch infusion or a new products, each creation is crafted with both taste and innovation in mind.
The brand’s sloe port and sloe brandy—two standout products—recently earned Silver at the International Wine and Spirit Competition (IWSC), one of the most respected accolades in the drinks world. These awards are not only a recognition of their quality but also a testament to Daniel’s skill in transforming humble, hand-picked hedgerow fruits into award-winning drinks that hold their own on a national stage.
Forager’s Fancy continues to grow year on year, expanding its range while staying true to its foraging roots. What makes the brand special is the variety it offers—from traditional liqueurs to surprising and inventive oils and vinaigrettes.
This diversity keeps customers coming back, eager to try what’s new and seasonal.
Beyond the products, Daniel’s generosity in sharing his expertise is an integral part of the business’s charm. He regularly leads foraging walks and gives engaging talks, making the world of wild food more accessible to everyone. His appearances, such as being the guest forager at the Great British Food Festival, highlight not just his expertise, but his ability to inspire others to connect with nature and food in a more meaningful way.
Forager’s Fancy is more than a producer—it’s a storyteller, a teacher, and a celebration of Cheshire’s natural bounty.
The business embodies what the Cheshire Life Food and Drink Awards stand for: quality, innovation, community, and a deep love for local food.
It deserves this recognition not just for what it creates, but for the way it brings people closer to the land and the food it offers.